• Introduction to Digital Marketing, Types of Digital marketing e.g. SMM, SEO, Affiliate, Mobile, Pay Per Click Marketing, Opportunities of Digital Marketing in Bangladesh
• Introduction to Social Media
• A true definition of social media, social media marketing
• Branded case studies, both B2B & B2C, of successful businesses, Why social media is working for companies today, social media optimization, social media marketing strategy for business. obstacle of social media marketing
• ABCs of Facebook Marketing
• Define & Differentiate Marketing & Branding; The 5ps of marketing;  Define Facebook Marketing; Advantages of Advertising on Facebook; Comparison between Facebook advertising & Google Adwords Advertising; Grow your Glocal (Global+Local)  Business leveraging the power of Facebook ads;
• Setting Up Business page & Business Account
• Setting up Facebook  page; Concept of Vanity URL; Creating Facebook Business Account; Integration of account information & Credit card data into Facebook; the most appropriate billing method for Bangladeshi advertiser; Limitation of Facebook Ad Account.
• Alignment of Marketing Objectives with Campaign Objectives
• Fix your marketing objectives; Explore Different types of campaign objectives (Page Post Engagement, Website Clicks ;); align your marketing objectives with campaign objectives
• Discover Your Target Market
• Concept of Target Market & Demography; Target Marketing Segmentation; Concept of Pareto Analysis; Broad Vs Narrow Target Segment; Create different types of audience based on your market segment; Concept of audience overlapping.
• Facebook Campaign Structure
• Account > Campaign > Adset > Ads; Creation of Campaign, adset, ads in power editor; Facebook Post/Ad Jargon: Post Title, Post Description; Call to Action (CTA),  ; ;Published Post vs Unpublished Post;
• Set up Your First Ads on Facebook
• Facebook Campaign using Published post vs unpublished post; Write catchy content for your ad; Craft your facebook ad image; Facebook Ad Image guideline; 20% Rule of Facebook Image
• Different types of Campaign
• Clicks to Website; Event Responses; Lead Generation; Page Like; Product catalog sales; website conversion; Video Views; Group Project (Trainee will start setting campaign practically on group basis).
• Facebook Campaign Measurement Jargon
• Facebook Marketing Jargon: Impression, Reach, Engagement; Frequency, CTR, CPM, CPC, ROI, ; Ad Relevancy;
• Campaign Measurement Tools
• Explore Facebook page insights; Competitor analysis using Watch to pages option; Set up Facebook Pixel; Integration Facebook Conversion pixel for WordPress website; Importance of using Facebook Pixel; Concept of Re-marketing; 
• Individual Project (Trainee will be given a project individually).
• Campaign Measurement Tools
• Use of Google Analytics URL builder to measure Facebook Traffic exactly; Set up custom audience leveraging the power of Facebook pixel.
• Campaign Optimization Technique & Assessment

    Twitter

• Twitter Basics & Terminology, Introduction to Twitter  , Why Twitter matters Twitter Account, Creating Twitter Profile. Twitter Profile Graphics. Twitter Profile Optimization, Master the 140 Character Twitter Post  Establishing Your Twitter Presence, Business Competitor Analysis. , Tweet with Minimal Effort Using Hootsuite, Finding the right people & accounts to follow in your business, How to search properly for information & competitors, Learn how to use Twitter search for specific content and lead generation, Using Twitter lists as a powerful marketing tool
• Twitter Strategies for Effective Marketing
• Twitter Traditional Marketing, Hashtags and trending topics, Twitter Marketing, Twitter Marketing Monitoring Tools, Twitter Analytics. Understanding Klout on Twitter

• Instagram, Introduction to Instagram, Navigating the layouts, Fixing a new account, Optimization, Research Policy, Photo Editing. Instagram Marketing.

• The Basics, How to use LinkedIn, Optimize Your LinkedIn Profile, LinkedIn Degree, Skill Endorsment, Pulse, How to find connections relevant to you and your industry. Ranking
• Introduction, Recommendation LinkedIn For Business, Linkedin Group, Your LinkedIn company page Advanced LinkedIn Marketing Strategies, LinkedIn Marketing

• Pinterest Basics, The Layout of Pinterest, Pinterest Business Account, Account Optimization, Boards Strategy 
• Pinterest Marketing, Using Pinterest in Your Marketing Campaigns, Blog and YouTube Channel Promotion, Pinterest Analytics

• Basics, Layout of YouTube, How to search videos. Video Features
• Channel, Optimizing a YouTube Channel. Channel Verification, Video Uploading Process, Video Optimization (YouTube SEO) , Annotation, Copyright Facts, Monetization
• Live Events, Branding, YouTube AD, YouTube Analytics, Video Editing Marketing, Competitor Analysis, Back-links through YouTube, Keyword Planning and Setup. Digital YouTube Marketing

• Keyword research, Target Audience, Optimize your content for search. Publish Regularly and Timely. Planning Template, Measure the success.
• Introduction to AdWords: Paid Search vs. Organic Search; the Psychology of Search, Benefits & Features of AdWords, Search vs. Display Display Network
• Ad Formats: Text Ads, Image Ads, Video Ads, Mobile Ads, Rich Media Display Ads
• Google Adwords Account
• Account registration and settings, Navigation, Account Structure
• Google Adwords Campaign Structure
• Google Adwords Campaign Structure: Account > Campaign > Ad Group > Ads, Components of a Campaign; Creating a Campaign; Campaign settings; Editing a Campaign
• Keyword Planner & Display Planner
• Introduction to Keywords, Use of Keyword planner to research keyword, Introduction to Display planner, Placement Strategy of Google Adwords.
• Playing with Ad Group
• Creating Ad Groups; Editing Ad Groups; Monitoring; Best Practices.
• Bidding & Budgeting
• Bidding & Budgets: Setting & Managing Bids, Setting & Managing Budgets, Impacts on Ranking, Best Practices. Performance Monitoring & Conversion Tracking: How Google Measures Performance, Troubleshooting, Optimization Performance.
• Google Adwords Ad Quality
• Ad & Site Quality: Quality Score, How Its Determined, Landing Page & Site Quality, Best Practices.
• Performance Monitoring & Conversion Tracking,
• Optimization Performance