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Introduction to Digital Marketing
(18 Hrs)
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Introduction to Digital Marketing
Traditional Vs. Digital Marketing, Types of Digital Marketing
Search Engine Optimization (SEO) - Keyword part
Keyword: Keyword Research, Keyword: Basic Keyword Analysis, Google PPC Ads Campaign, A-z PPC Ads Campaign, Competitor: Competitor Research, Competitor Research, Analysis
WordPress Site Build
Domain: Find Niche based premium & expired Domain, Hosting: How to select Secured Hosting? WP: One Click WP installation Soft callous, WP: WP Dashboard Details explanation, Page: Mandatory Page setup for Client site. Plugin: Mandatory Plugin setup for smart solution, Menu: Customize Menu, Page etc. Index: Requesting Search Engine for Index.
Search Engine Optimization (SEO) Content, On Page & off Page
Content: Content Writing, On page optimization: Meta title, Permalink, Meta description, Image alt tags, Keyword Prominence, Keyword stuffing and Keyword density.
Technical SEO
E-Commerce Management: Product SEO, Category SEO, Product Inventory Management
Category Inventory Management.
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Ad Relevance Optimization Technique, Placement Optimization, Ad set Optimization, Age Group Based optimization.
(39Hrs)
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Analytics & Search Console
The Ultimate Technical SEO Checklist, Analytics & Search Console: Practical discussion on Google Analytics, Practical discussion on Google Search Console, Website audit, how to perform a website audit?
Off Page Optimization:
What are Do follow and No follow links, DA, PA, Link juice, backlink, Roundup Link Building, Broken Backlinks, Resource Page Link building.
What is a Blog?
What is Blog commenting? How to find relevant blogs for blog commenting, what is social bookmarking, Why Google likes social signals for a website
Top 50 social bookmarking sites
Profile optimization for social sites, Creating accounts in popular bookmarking sites
Optimize all social profiles & start bookmarking.
What is web 2.0?
Importance of web 2.0 backlinks, Creating web 2.0 profile in a smarter way, Content writing for web 2.0 sites.
What is Forum?
How to find relevant forums? Creating Forum accounts in a smarter way, creating profile backlink, how to publish post in Forum sites, how to create backlinks from Forum sites.
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YouTube, Social Media & Email-Marketing
(45 Hrs)
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All About YouTube
Introduction to You tube: YouTube Channel Creation & Optimization, YouTube Marketing, YouTube Ads Campaign A-Z, Tips to Create Great Contents and Videos, you tube Tips: Quick and Effective Tips for Video Optimization, YouTube Keyword: Keyword Research for Channel, You tube Competitor: YouTube Competitor Analysis, Niche Details: Top Niche Ideas for YouTube Marketing, Dashboard Tour: YouTube Editor Dashboard details, Earn with YouTube: YouTube Monetization
Social Media Platform Marketing
Introduction to Facebook, Facebook Page Setup, Facebook Ads, Facebook Ads Campaign Setup, Facebook Ads Location Targeting, Facebook Ads Placement targeting, Facebook Ads Lead Generation, Review.
Introduction to Instagram
Instagram Profile & Business Profile, Instagram Ads: Instagram Ads Campaign Setup, Instagram Ads Location Targeting, Instagram Ads Lead Generation, Review
Introduction to Twitter
Introduction to Twitter Marketing, Do’s and Don’ts of Twitter Marketing, Power of Twitter hashtags, Tools and Measurement, Twitter Ads – Content & Targeting, Twitter Marketing: Influencer Marketing, Targeted Audience Collect, Review, Increase followers
Pinterest BUSINESS
Introduction to Pinterest: Pinterest Pin, Pinterest Save, how to find Popular Pins, Reddit, how to set up a Pinterest account for your business, how to use Pinterest for business? Pinterest Board Creation (Public & Private), Details about Reddit Marketing & its opportunities.
Introduction to LinkedIn
LinkedIn Job Market: How to Use JOB Market, LinkedIn Marketing: Personal marketing, Brand Marketing, LinkedIn Ads, LinkedIn Campaigns, LinkedIn Business Page Creation, LinkedIn Business Page Setup, LinkedIn Business Page Promotion
Introduction to Email Marketing
What is Email Marketing? Evolution of email, Developments and advancements in E-mail Marketing, Mapping industry trends, how to capture leads from landing page/website? Setting up a campaign from scratch, Best Email Marketing tools, what is Email Automation? Creating an Email automation campaign
Mobile Marketing
Introduction Mobile Marketing, Difference between mobile advertising and marketing
utilizing mobile marketing for sales promotions, online applications, etc. SMS Marketing, WhatsApp Marketing, Telegram Marketing
GMB: Google My Business Page
GMB: Google My Business Page, Google Business Page creation, GMB: Google Business Page Verification, Submission Google Business Page in Google Map
Google Map Post, Engagement, Marketing Automation: Knower & IFTTT
Different Types of Passive income: Affiliate Marketing
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