Objective

After completing this course, participants will be able to:

• Gain fundamental knowledge of digital marketing concepts and strategies.
• Operate essential office applications and comply with ICT workplace ethics.
• Apply social media marketing across platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Interpret and execute search engine marketing (SEM) campaigns.
• Practice basic search engine optimization (SEO) techniques for better visibility and ranking.
• Strengthen freelancing opportunities by developing practical digital marketing skills.
• Manage professional communication, negotiation, and client engagement effectively